I've seen too many of these rihanna and rita ora comparisons... It's ridiculous to be saying rih is better, or rita is better. They're both good in their OWN ways. These are two different artist. As a rihanna fan myself, I don't see how Rita's a "copy" of rihanna. Their MUSIC differs. Even if their genre is pop, their SOUND differs-lyrics and everything. Rita's got her own thing. Rihanna's got her own thing. Besides, there's no hate between these too. And as for rita being a flop?... I highly doubt jay z is stupid. He knows who to sign to roc nation. I'm pretty sure he's aware of what he's doing. Rihanna's proof.