"West Coast" is currently sitting at the #3 position on the iTunes top 100 chart without a music video, within hours of its radio release and without promotion. In which case, this indicates a strong showing of support from her fan base as well those discovering her as a strong pop female vocalist thanks to Coachella, her musical contributions to The Great Gatsby soundtrack, as well as the rendering of "Once Upon a Dream" for Maleficent, and the undoubtedly top 40 favorite Cedric Gervais remix of "Summertime Sadness." All in all, ULTRAVIOLENCE may prove to be a strong sophomore LP outing for the talented Elizabeth Grant.

The sound of the song is distinctly different and quite a departure from the sounds of "Born To Die" and it's companion EP "Paradise," which proves to be refreshing and peculiarly satisfying. Because now we are treated to a new sound from the singer, which is a throwback to 60's rock infused with psychedelic synths and crooning vocals. The change in tempo and the weaving of surf rock is very well received. For most it may come as a strange choice for a female vocalist, but then again, this is the Lana Del Rey, who is an unconventional artist and that is what makes her unique. Therefore the consensus of the public, who is familiar with EDM driven pop tracks, is that this new single is either a "flop" or terrible... But I guarantee that if a band of the alternative genre, Imagine Dragons or Coldplay for example, composed this song, then they would be hailed as genius songwriters...

But let's just cut to the chase, the song was produced by Dan Auerbach and cowritten by Rick Nowels... These people know what they are doing and work with performers who have artistic integrity. The reason why Lana does not sound like Katy Perry or Britney Spears is because that is not her musical style. And I for one think it's great to see such a strong performer at the reigns of her career, calling the shots, singing and writing the songs she wants, directing and creating music videos as well as collaborating with the people she knows will respect her decisions and not try to make her into a one hit replaceable pop star.

On conclusion, "West Coast" is an intriguingly brooding song that reminds us why we fell in love with the "Born To Die" era while succeeding in breathing new life into the imagery that Lana portrays and her much anticipated LP "ULTRAVIOLENCE."