Barks & Bytes: Do Azealia Banks’ Social Media Beefs Help Or Hurt Her?

Published: Wednesday 18th Jun 2014 by Rashad

Oh, Azealia Banks.  Hair is certainly the nicest thing the ‘Yung Rapunxel’ has let down since her eye-popping debut onto the rap scene.

In addition to letting down fans with innumerable pushbacks of her debut album ‘Broke With Expensive Taste,’ the fiery femcee has (not so gently) let down any Twitter user who’d dare cross her path.

Oft-attributed with dispensing unforgiving and, at times, well crafted shade, the ‘ATM Jam’ maestra has taken to Twitter on many occasion to light into many-a-well known pop culture figure from Lady Gaga and Perez Hilton to Pharrell Williams and now T.I.

Love her or hate her, one thing you cannot deny is Banks’ ability to cash in on and court public attention.  With discussions of her host of eccentric yet lukewarm-received singles/videos at a minimum, news that incites ridicule from nemeses, haters, and spectators alike, Banks – the cultural figure at large – still remains a talking point.

So, it begs the question:  is Azealia Banks winning?

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Arguably, analysis could reveal that the closest “counterpart”, from a social profile perspective, is Khia – a rapstress whose modest success has been greatly overwhelmed by a slew of social media beefs with fellow celebrities.  Like Khia, Twitter tussles have become so frequent that they often overshadow her initial claim to fame.  In addition, these tiffs – be they conjured for attention or legit – quickly became the sole reason why the rapstress’s name is even in headlines.

Moreover, the incessant spats force fans and often celebs and outlets to “choose sides”.  Much to the chagrin of both artists, it is rarely theirs (even if they are the “victim” in the scenario).

Unlike Khia, Banks often goes for “big wigs” (i.e. Lady Gaga, T.I., Pharrell Williams).  This move obviously comes with further media reach than coming for a rapper or singer whose media influence is minimal.  Also, unlike Khia, Azealia’s quality of music & presentation is…err umm…better.

But, as peruse of the Hot 100 would reveal that “quality” is not exactly at the top of today’s music listener’s list, the question remains how much Azealia’s headline hits are helping or hurting her.  So, you tell us:

Your thoughts?

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