The reason he is not winning is because his image is too soft. He is a grown man with the image of a 16 year old heart throb. He needs to man up a bit if he wants to appeal to the urban demographic. Put on some more muscle, bulk up a bit and get a new stylist. Either that, or go completely pop like Jason Derulio and hope to make a name for himself that way. Great voice but the urban audience will not take him as he is.