The music business has never been JLo's actual business. She is in the business of making money by branding. Music and videos are like commercials for her. All they do is set her up for the next super successful business venture with another big name mega company. This lady is smart and paid. The flop cd's and videos are only here to remind these big business people, that her brand is strong and still nice to look at. Look at Madonna... her music flops, but without her new releases, she won't be able to do the types of tours she does (which is where the real money comes in.) Both smart business women. JLo isn't sweating it because her pockets are fat.