In reply to Commander of the RihannaNavy.

You are correct.

Add to it the rumors about her and it puts a bad taste in your mouth seeing the number of endorsement deals.

I think if you do have an artist who has a strong personality or style/musical talent you can take advantage of getting them early into endorsement deals. The problem is Rita is bland as fck.

No matter what her team says they were pushing hard as fck to make her a Rihanna clone and by the time she was getting mocked for that they started to try to make her more individual it was too little too late.

Now she's got tons of deals but no one really cares for her personality, style, or music.