After teasing the album with the release of singles ‘Good Kisser’ and ‘She Came To Give It To You’, Usher sweetens its campaigns with a little help from ‘Honey Nut Cheerios’, with whom he teams up to promote the project.

How he does so? Our friends over at ‘Billboard‘ explain:

At the outset of the commercial, a lower-third graphic lists the song playing in the background, “She Came to Give It to You,” and says, “From the album **.”

When reached by Billboard, a rep for Usher said the album title is not yet confirmed.

But if this is the name of Usher’s upcoming studio album, then it looks like a certain loose-lipped, breakfast-loving insect just spilled the beans (or the bee-ans, if you will). U-R in trouble, Cheerios bee!

So, just what the R&B icon has named his new LP?

Watch and learn below…

‘UR’

Your thoughts?