It's really sad because Gaga has more talent than Rihanna and Katy and they consistently overshadow her in album sales, hit singles, endorsements and marketability. Gaga only surpasses them in touring. ARTPOP actually could've been a huge seller. It was a much better album than Katy's bubblegum pop PRISM and Rihanna's uneven Unapologetic albums. Songs like Sexxx Dreams, Aura, Gypsy, Do What U Want, Applause, G.U.Y., Artpop and Venus could've been huge hits. ARTPOP was rushed out to compete with Katy and Miley and that's a fact. Had Gaga and her tea actually taken their time with this era, she could've sold. Gaga lost that authenticity she had with The Fame and The Fame Monster. Those 2 records sold 15 million copies. Born This Way was a great album, but she tried to hard to be "epic" with that album and it backfired. Yeah it still sold 2.3 mil in the US and 5.8 mil WW, but it could've sold as much The Fame tbh and ARTPOP could've did Born This Way's numbers