In reply to #breezybae.

What it means is that his brand is still worth something and they're pushing for a new generation to become more familiar with him because there are potential earnings there. Kids are aware of Usher, but their knowledge and interest doesn't span the same number of years that are on the minds of his core fan base. I think the UR tour intends to introduce newer audiences to the thrill and excitement from Usher's earlier successes. Usher was more driven in those days.