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November 24th 2014 will see Nicki Minaj unleash the beast that is ‘The Pinkprint’ , her hotly anticipated third studio album.
Now tasked with battling Beyonce and ‘Murda Bizness’ beauty Iggy Azalea for the #1 spot, Minaj took to ‘GQ’ to arm her campaign with a fresh pair of promotional legs, catching up with the publication to answer questions on her ever-growing brand.
What she revealed?
Bits and pieces from the ‘Pills N Potions’ time with the mag below…
Excerpts from her interview read:
In the “Anaconda” video, there are no fewer than five products placed prominently for advertising: her Beats by Dre speakers imprint and her Moscato but also a Victoria’s Secret bra, some Air Jordans, and a baffling “teatox” drink called MateFit (dialysis machine sold separately). It’s not exactly seamless integration, and at times it is so overt that it feels like a comment on the culture of branding, maybe some poignant thought about sex and consumerism?
Nope. “My management team has a division that has a guy that his main focus is to go out there and find new brands for me to do business with or to find brands that would like to be in our videos and contribute to our budget,” she says. It’s like a Kickstarter, but for a multi-millionaire.
She came to prominence in outsize, italic, caps-lock, Technicolor exaggeration—pink wigs, outrageous outfits, eyelashes that were a comment about eyelashes. She had different personas—alter egos, she called them—with names and backstories. She did funny accents and was willing to make herself beautiful, then grotesque, then absurd, then back again. And here she is now, demure by comparison, just plain old black extensions, just a T-shirt about carbon.
“I always thought that by the time I put out a third album, I would want to come back to natural hair and natural makeup,” she told me. “I thought, I will shock the world again and just be more toned down. I thought that would be more shocking than to keep on doing exactly what they had already seen.”
She no longer feels as if she needs to hide behind outrageousness. This next chapter is about success. Nicki Minaj is rap’s first and only female mogul, having parlayed all your ogling into a spot on Forbes’s Cash Kings list—the only person of our gender paid well enough to be so honored. She is the top-charting woman in rap, a top-charting rapper in general, and a crossover phenomenon who can go back and forth between hip-hop and pop the way Taylor Swift can no longer go back and forth between country and pop.
Okay, the “Anaconda” cover art, then. It was almost an afterthought, she says, the product of a photo shoot on the day that the “Anaconda” video was shot. “I just said I’ll put it out, never thought in a billion years that people would be putting [other] people’s heads on it. It’s the craziest shit.” I tell her that online I’d seen it as a rocket, jet fuel and fire being released from her undercarriage. “What hasn’t it been?” she says. “They’ve made it everything.”
You heard it here first. “Anaconda” is about a snake, and also about a woman’s ex-boyfriends, and the video is just one big slumber party. You can release a record cover into the atmosphere that makes all who see it so shocked and discomforted that their only way to metabolize it is to turn it into the world’s fastest-spreading meme, to the point where her squatting form ends up on a polo shirt, right where the little crocodile usually goes. You can do all this, and still you can look someone in the eye and say that it’s not cynical in the least, that it’s not a comment on gender or sex or the culture or anything. Double shrug. These are not the droids you’re looking for.
“I don’t know what there is to really talk about,” she says. “I’m being serious. I just see the video as being a normal video.”
We are winding down, because it’s time for Nicki to go rehearse. For this performance, she has incorporated male dancers. “I went in yesterday, finally saw the dance for the first time, and I saw the guys doing all this sexy stuff that I wasn’t a part of. And I said, ‘Hello, why aren’t they humping me on the stage?’ ” The choreographer didn’t realize that this was something she might want. She does: “We’ve got to give them something to talk about again.”
Yes nicki!
Karma will SLAY Flopnika Garbaj!
http://www.youtube.com/watch?v=Vll8aUALTOs
Give it up already. Plastic Kim’s career is dead, so just deal with it.
You’re talking about that Karma Kim is experiencing now. She’s hated just about every rap chick in the game. Foxy, Eve, Nicki… The list goes on….
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GLORFIIED PROSTITUTE!!
Like Beyonce and Rihanna aren’t.
coming from a Gaga stan?
Gaga naked still cant get her a frenzy, let alone a buzz.
Damn
Well at least she isnt makng songs about her p**** like Iggy Trashbox Azalia
Cause NO one want it…or ur opinion u wwhore
#1 rap chick in the game looking gorge as evah
No…iggy pic is killn her. Iggy pusssy is sticking out like a PILLOW on her new cover. Honey icki could NEVAAAAHHH!!!!
It’s sticking out because its a dickk .. #lol.. seethe
Lolol hater lolol
Please ain’t nobody got time for ms. “down under white b!sh but I’m trynna act black for these coins” azalea and buy the way who’s the only rap b**** on the Forbes list?
To Kay…biitch eat yo OWN pusssy!!
Cute pics but Iggy still slays you.
LOL only if you’re into pale faced trannies.
And according to soundscan uggly isn’t slaying anybody.
And Icki is a mocha brown t*****
Woah!!
That’s all 🙂
Even I will say it…those pics are FLAWLESS HONEY!!! Didnt read the article bcus i dont wanna hear shyt this FLOP biitch sayn. But the pics are SLAYN HONEY!!!
Don’t like her AT ALL, but I can’t deny she’s beautiful, and stunning in those pics.
Now these are some gorgeous pics. Nicki looks hot to death. Take notes, beyonce. And iggy don’t bother, you’ll never look this good or sell as big. So enjoy your one little hit.
Slaynika….. Now bring on The Pink Shitt!
Howz Cici as a single fool…i mean single mom??
Aint NO FUTURE in frontin hunny! LOL
LOLOLOL!!!! DEATH!!!
YAWN
Is what Future did when she tried to get him back…kii biitch
Slay them Queen, Looking flawless as ever.
I c no lies in yo comment but yo box needs kitty litter…stank pus biitch
Nicki is a boss her brand is getting bigger and better she was smart to go the pop route first because now go back and fourth with different genres
Shut up biitch
No biych f*** your hating ass you stay clinging to uggly f*** off
JACK me off biitch!!! (Pull black diick out)
She looks like a queen, you haters need to understand that having a number one on the chars doesn’t make you a Queen/King. Impact on the culture and respect from your peers is what places you at the top.
My two faves are serving fierce beauty today. Promo game on lock.. #flawless
YASSS QUEENNNN
such a basic h**.
Like ya mommy beeeetch, don’t eat the tuna fish in the fridge. *hint I squirted my juices in it*
you are so weak.
Mad cuz the queen is slaying!!! Yuss!
Well the pink print Is already leaving a legacy with its first two singles. Pills N potion, boring… And anaconda ; make a crazy video and piggy back off another song to create a watered down, forgettable new version
Just like Iggy is leaving a legacy of having to resort to rereleasing her flop album to get it certified. Now go in the kitchen and eat my spaghetti and I added a secret ingredient *my period blood* #InternationalUncertifiedFlop
Sky fall I’m SCREAMINNG
I’m not impressed by Iggy either, your point? Both make generic music nobody will be talking about in ten years. Stay on topic b****. Otherwise I will have to go off topic as well and bring up the fact that your favorite singer, is more known for everything else before singing. Girl I’m the wrong b**** to wAnna start with .. Don’t do it miss thing
http://youtu.be/JRwfcQHNfSY
@Nicki I’m screaming too because you’re consigning an idiot who thinks just because I find Minajs TRAGIC, that I like Iggys. Lol. They’re both tragic. And forgettable. And neither can perform although AT LEAST Iggy isnt known for lip synching.
http://youtu.be/BQOGhNi254o
Who are you though?
Someone above you and clearly more intelligent
How my spaghetti taste bitchhh.
YAAAASSSSSS UM U DRAG THAT FAT FONKY BIITCH SKYFALL AND U SLAY THAT ONE NICKY STAN THA5S LEFT…YAASSSS!!!!
the blue poodle…Kelis did that already.
Who? Sit.
Nasty looking tiddies!
F**
Dirty ho3 a** licking gutter swamp m***** looking bish. Go eat a big bag of dirty p** diks!
DEATH!
Well of course nicki always knew she would be going back to natural by her 3rd album. She used her blueprint manual, Lil Kim, and followed the directions to a t. LaBella Mafia >The Generic Print
Is lil kims blue print hidden on the plastic jigsaw that is her face?
Lolol u biitch lol!!!
She looks beautiful but nobody’s anticipating her album….
Like with Me. I am cowariah…the elusive Flopatuse?
Actually a lot of ppl are, but you’re a lamb so naturally you’re gonna be completely out of touch with modern day reality
Roman Retarded platinum yet?
#BAM
I love it when nicki slays.
STFU faggott! No one gives a f*** about what you have to say. Your fav is overrated and a FLOP. If only she could she get your hole sewn together the way she got her ass sewn together, your life would be better… wait no it wouldn’t, bc you still would be an A*** having thot.
DEATH!!!!
Not a fan, however, I am a fan of these pics.
Nick is doing it, here..
#PencilSkirtsAndPoodles
#NoClownZone
#LookingGood
Can we talk about how “Work” just went PLATINUM? Gooooo Iggy !!!! Bring on reclassifie!!!!! SLAY SLAY SLAY SLAY SLAY
When will that depressed hoee Lana? Is she still on her cemetery tour?
She will when you give me back my name c***.
I really have the Bratz pressed, don’t I?
Can’t wait until the Pinkshit sells less than 182K first week, kii. No straight male is going to buy that trash, and Icki stans will have spent all their EBT money by then.
SLAYYYYYYY! She looks banging. #Queen
The paragraph “Nicki Minaj is rap’s first and only female mogul…(shades Iggy and kim)…(shades Taylor)…” Queen Onika told some truths there! *kermit*
Nicki is so played out. Why is gq supporting this hasbeen!
PREACH HONEY!!!!
She looks great
Product placement though? It’s not really art is it?
She looks amazing!