From The Vault returns this week with one of Kelly Rowland’s signature hits; it’s the worldwide smash ‘Work’.
The third single’s off Rowland’s sophomore album ‘Ms. Kelly’, ‘Work’ in its original form was produced by Scott Storch but was pushed around the world in its Bollywood-inspired remix courtesy of British DJs the Freemasons in early 2008.
Despite not receiving a formal US release, the cut still it made ample waves in the rest of the world. Indeed, in its remixed incarnation, it reached the Top 10 in the UK (#4), France (#4), Australia (#6) and Turkey (#3) among other territories. It is one of the stunner’s biggest hits and is considered the catalyst for the next EDM-heavy step in her career.
The accompanying diva-fied of a video, directed by Philip Andelman, used silhouettes aplenty, neon lights, as well as stylised posing from Kelly and her dancers. The result? Mysterious and sensuous mise en scene, which goes hand-in-hand with the tempting lyrics of the song.
*********
With mother-to-be Rowland hard at work on the follow-up to last year’s ‘Talk A Good Game’, it seems she is ready to revisit the Dance sound that gave her her most successful solo moments. We, for one, are uber excited by this latest development. Still, from our vantage point, it would be wise for Team Kelly to create a sound that has its roots in the genre, while boasting soul and grit (so as to stay true to Rowland’s R&B roots). EDM, in its pure form, is swiftly departing airwaves around the world. Something akin to this very remix could do wonders on a global scale for the diva.
In the meantime, check out the original version of ‘Work’ below…