Here at That Grape Juice, we’re always eager to hear what the masses are saying about the hottest topics.

As such, this Summer we hit the streets of London Town – in association with the campaign for Beyonce‘s award-winning single ‘Pretty Hurts’ – to ask the simple question…’What Is Pretty?’

Logistics had kept this in our vault…until today.

Click ‘PLAY’ to watch what Londoners (many of which are King B fans) believe is at the heart of the hit song.

Your thoughts?