A lot of these execs are making poor decisions in choosing which artist they promote tho.

EXAMPLE - ROC NATION/SONY
It is like they just hand Rita Ora EVERYTHING. Why hasnt J Cole been put on Iheartradio Awards and AMA. Why wasn't JCole's music promoted on TV commercials like Rita's flops.

lyrical rappers sell albums in the US.
Ask, Kendrick, Em, and Drake.
U would think Jayz would spend more to promote J Cole ...
but they put their money behind this boring singer instead.

EXAMPLE - DEF JAM
Iggy is no lyrical MC. She is the female MachineGun Kelly
It would be smarter for Def Jam to put their money behind Jhene Aiko ( singer/songwriter)
Jill Scott can still sell out arenas,
Maxwell can still sell out arenas
Erykah Badu and D'Angelo can still sell out Radio City Music Hall
Over a decade after their first release these RNB artists can still sell tickets b/c they made singer / songwriter music.
The problem with the music industry is the sorry A&R depts