In a move set to make ‘Spotify‘ sit up and pay attention, Google has unveiled an audio version of their Chromecast technology.

Why the game has changed for music streaming?

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Billboard Biz explains:

Google Cast will power speaker integration that enables users to stream music from a select set of music services and apps — including Deezer, GooglePlay Music, iHeartRadio, NPR One, Pandora, Rdio, Rhapsody and TuneIn — to speakers using their computers or mobile devices (including iPhones and iPads). Notably absent from the list of initially supported services are Spotify and (not surprisingly) the Apple-run iTunes Radio and Beats.

‘Cast’s unveiling comes a decade after the launch of Apple’s AirPlay, a similar system which allows Apple users to pull music from the company’s products and play them on AirPlay-enabled speakers.

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