TLC have done it.
The legendary R&B group have once again defied the odds – this time with the fundraising campaign for their final studio album.
Details below…
Launched just three days ago, the Kickstarter project set out to raise $150,000 which would go towards the recording of the LP.
With incentives including trips to the movies with T-Boz and fitness classes with Chilli, fans (and celebrities) flocked to the page and showered support with their donations. So much so that in one tenth of the thirty days allocated, the figure has been reached…and then some. As at writing, the total raised is:
As many will recall, we’ve been somewhat skeptical about the semantics of the campaign (and, in some ways, still are). However, it’s clear that the people have spoken.
Involving fans in the “process” of the project comes with a number of “pros”, yet we just hope there are firm plans in place to ensure the “cons” don’t come to fruition. Because whether $10 or $10,000, when folk have invested their money, expectation is for the investment to deliver. Fingers crossed more continues to roll-in to assist with this.