Winning: ‘X Factor’ Star Fleur East Signs With SyCo/Sony Music

Published: Monday 12th Jan 2015 by Sam

Fierce X Factor star Fleur East has ample cause for celebration todat.

For, it has been confirmed that singer has signed a lucrative record deal with Simon Cowell‘s SyCo Entertainment/Sony Music label.

Details below…

East, who placed second on the latest season of the UK show last month, had widely been tipped to win and was deemed a shoo-in for a contract whichever way the wind blew.

And this morning saw the Londoner reveal that to be true on Twitter. Along with the pic below, she announced:

ADVERTISEMENT

 

While it’s an exciting time for the star, whose popularity on the show exploded when she performed a then-unknown ‘Uptown Funk’ by Bruno Mars, it’s titillating time for the British industry.

Not since Alexandra Burke’s win in 2008 has there been such a buzz for an “Urban” female talent. Add to that the guarantee of a major push (Cowell mentored her and has been super vocal about his desire for her to succeed) and the climate feels oh so electrifying.

Needless to say, we can’t wait!

Wonder what the hype is about? Watch East in action below…

While not “perfect”, it’s the raw potential here that has us salivating.

Your thoughts?

Recent Posts

Watch: Sabrina Carpenter Rocks ‘The Tonight Show’ with ‘Espresso’ Live

Sabrina Carpenter has poured out yet another smoking performance of her breakthrough hit 'Espresso,' this time rocking 'The Tonight Show…

6 hours ago

New Videos: Future – ‘Ski’ & ‘Told My’

Amid enjoying a historic run atop the Billboard 200 this week thanks to his latest album 'Mixtape Pluto,' rapper Future…

6 hours ago

Stream: Rich Homie Quan’s Posthumous Album ‘Forever Goin In’ [featuring 2 Chainz, Plies, Sukihana, & More]

Just a month after the music world lost famed rapper Rich Homie Quan, the Atlanta hitmaker is set to take…

7 hours ago

Stream: Victoria Monet’s ‘Jaguar II: Deluxe Edition’

'Jaguar II,' the breakout debut album from Victoria Monet, has been gifted the deluxe treatment courtesy of an expanded that…

7 hours ago

Halle Bailey & DDG Split, Rapper Announces in Statement

Halle Bailey and DDG have officially split. Full story below... (more…)

12 hours ago

Beyonce’s New Levi’s Campaign Earns $5 Million in Media Impact Value Within Hours

Beyonce has long been a business and the value of her brand is as potent as ever following the unveiling…

13 hours ago