‘Take a Bow’ performer Madonna has enlisted the help of the gay dating app Grindr to promote her new album this week, teaming up with its creators to push the project to their users.

Details on her interesting new move below…

After unveiling her new video ‘Living for Love’ on Snapchat, the ‘Bad Girl’ has now revealed that she has partnered with Grindr to give five lucky users the chance to speak with her on the app.

Their plan? Get as many of the icon’s fans to become members on the dating platform and retain them once the campaign is completed.

How one can get involved?

Unfamiliar with Grindr?
Peep the video below…

Your thoughts?