Like many, we thought Rihanna‘s new single ‘Bitch Better Have My Money’ was an early April Fools joke. Alas, it wasn’t and the 27-year-old is hitting the promo trail hard in support of the track.

Her latest stop? Jimmy Kimmel‘s house.

See, the Roc Nation star participated in a hilarious skit which saw her wake the TV host up in his bed to “perform” the Kanye West production – dancers and all.

Peep what went down below…

The song may sound like construction noise, but we’re loving the out of the box approach to promo. This was an uber cool concept and has a high likelihood of going viral. Smart.

Your thoughts?