The fashion retailer H&M have reportedly seen sales of their jeans rise this week, watching them soar after the singer Beyonce took to the streets of New York sporting them.

Epic news below…

E! reports that sales of the company’s distressed jeans skyrocketed after Beyonce was snapped rocking them in NYC.

Their retail price? $39.99.

Now, any hoping to follow in Bey’s footsteps may find that they are unable to do so because E! reports that they are sold out…thanks to the “Bey Effect.”

Read more on the style story here.

Your thoughts?