The problem with Tidal was/is simple -- it never filled a need in the market. Nobody was itching to give wealthy artists a bigger share of their streaming profits, and likely, the share probably increased by 10ths of cents per play. The math didn't add up business-wise for Tidal to provide enough exclusives and perks to justify the premium package. Profit margins for streaming services are probably already thin, and there probably isn't an easy way to make Tidal profitable. SOLUTION: Make this a philanthropic endeavor. Keep Tidal in place as a platform to help artists get more control of their money, but strive simply to break even rather than make a profit. This will keep the service in place and allow Jay-Z to save face. And let's face it -- he doesn't need more money.