It's not so much the mush, it's just her brand and image. Mariah needs to come to terms that she's not some hip 27 yr old, so cute, catchy Urban/Pop bops won't cut it for her. Ppl want Mariah to embrace her age and status as a true legend and try so desperately to compete with the younger artists. Memoirs and MIAM were both really good bodies of work and had songs that could've been huge crossover hits like Ribbon, HATEU, The Impossible, IWTKWLI, Inseparable, You're Mine, YDKWTD, Faded, Dedicated and even Beautiful could've been a bigger hit. Mariah's team has been trying too hard to appeal to the younger 16-24 year olds on social media who are more interested in Beyonce, Rihanna, Ciara, Taylor Swift, Katy Perry and Nicki Minaj. Mariah needs to focus first on a more adult contemporary audience who will actually flock to the stores and purchase her albums, whereas the younger audience will only stream her videos and buy her singles. Look at Beautiful, Top 15 on the Hot 100, Top 5 on R&B/HH, over 1.5 mil sold in the U.S. alone off just a few promotional performances, yet her album was pushed back by almost a year. Tbh, Mariah should've did the Vegas residency back in 2011/2012, build up hype for a new album and then drop it with a strong ballad as the lead... preferably a song similar to IWTKWLI or Beautiful and promote first to more adult contemporary demographics like Meredith Vieira, The Talk, Today Show, Letterman, Leno, Conan and The View, which all attract a slightly older audience who buys albums.