If this weren't such a cheap singles market, types like Macklemore would be toast after one or two novelty hits. He's not anything most people would take seriously enough to make the effort to drive to the store to cop. But since everything is now online and just THAT easy to casually get on a lark, I fear he may wind up scoring a few more ridiculously cheesy hits based on trending. From there radio will have to play him, Billboard will abruptly revise their chart tabulation formula five more times in ways that'll allow him to continue to rule it, then on Grammy night he'll again be favored over more authentic and deserving rappers whose music actually fits the category and appeals to its demographic. Then, to appear humble and fend off a backlash, he'll again pretend for 2-3 weeks that he had actually wanted the realer rapper he was up against to win over him, while "acknowledging" his unfair privilege. Honestly, I think Macklemore is worse than Iggy because he's sneakier.