Well that didn’t take long.

Macklemore & Ryan Lewis debuted new single ‘Downtown’ earlier today and have followed-up moments ago with its official video.

An all-out affair, the colorful clip draws on the group’s trademark quirkiness and should earn the Grammy winner’s ample streams – an ever important aspect of song roll-outs in today’s digital age.

Find out why below. Guest features Grandmaster Caz, Kool Moe Dee, Melle Mel, and singer Eric Nally all appear. 

Fun, outlandish and dynamic, the visual should ensure that Macklemore are once again omnipresence in the upper echelon of the charts.

Lookout for the group when they perform ‘Downtown’ this Sunday at the 2015 MTV Video Awards. 

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