It’s been a roller-coaster year for Rihanna.
Musically, the model has struggled to gain traction with any of her new music. However, her brand has continued to boom.
Case in point, her new “creative director” role at Puma.
As reported, the 27-year-old has been tapped to design and campaign a new lifestyle line for the sportswear giant – following in the footsteps of rivals Rita Ora (Adidas) and Beyonce (Topshop).
Set to impact retail next month, a new promotional snap has been released showing the star doing what she does best – posing.
For the sake of her fans, though, her new album will need to be posing on shop-shelves sooner rather than later. Something we hear may be happening very, very soon.
For now, though, check out one of Rih’s more recent hits…