Forget elusive, Mariah Carey is now the 360 chanteuse.
After years of using her voice as the main driver of her celebrity, the diva is now lending her name and likeness towards a growing list of new ventures.
Fresh from announcing her Hallmark Christmas movie (which in turn arrives after her recent Game of War commercial), Mimi has revealed a new collaboration with cosmetics giant MAC.
Details below…
Tweeting to her 15 million Twitter followers, the 45-year-old songbird announced that she will be releasing her own lipstick line with MAC titled ‘All I Want.’
The product, which arrives in December, precedes a more robust Mariah x MAC Beauty Icon collection next year.
MAC Creative Director James Gager said of the partnership:
“Mariah is the over-the-top pop and beauty icon. Throughout the years we’ve all watched her with admiration and feel right now she is at her ultimate best. She exudes elegance, glamour, sophistication, and a sense of fun. Her ‘All I Want’ lipstick is the perfect frosty holiday shade and her Beauty Icon collection will be everything you think of when you think MAC and Mariah.”
Having cemented herself as one of the greatest vocalists and songwriters of all-time, it appears Mariah is on a quest to ensure her name continues to have meaning in today’s contemporary climate. Moves like this and her successful Vegas stint will certainly assist her cause.
Kudos to her new management.