With new album ‘ANTI’ finally announced, the Rihanna promo machine has cranked into overdrive. And it seems the reaching has too.

The New York Times Style Magazine is the model’s latest cover and brings with it an interesting assertion.

The publication christens the 27-year old as one of “the greats.”

Of course the term is open to interpretation, but we’re left wondering what exactly she is great at? Certainly not singing. Or dancing. Or much else.

But, ay, confusion pretty much defines Rihanna’s career, so there’s nothing new there.

Peep more pics below…

Your thoughts?