With January around the corner, so too is the release of Tinashe‘s sophomore album ‘Joyride.’

Preceded by singles ‘Player’ and ‘Party Favors,’ the LP’s campaign is cranking up a notch with a slew of media spots – the latest being an edgy spread in Dazed Magazine. 

In an industry where it’s not only difficult to establish a brand, but also a challenge to make folk care about it, 23-year-old Tinashe is succeeding at both.

As the shots below further drive home, Miss Kachingwe is positioning herself as a sweet, but street, eclectic but not meek type.

It’ll be interesting to see if she can parlay her strong identity into album sales when ‘Joyride’ pulls into stores on January 8th.

For now, though, peep more stunning snaps below…

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