Love Ms Fleur! I still remember her from her tragic Addictiv Ladies days back in '05, and she has come along way. I definitely understand what her team are trying to do for her. 'Sax' sounds like a female answer to 'Uptown Funk', and her live cover version of that song went to number one on UK iTunes last year (so they want to recreate that success). Right now it has heavy rotation and is in some good Christmas ads, but the whole colour scheme of the video and album screams Sesame Street.