Lady Gaga has spent much of 2015 rebuilding her brand.
The fall-out from the singer’s last solo album ‘ARTPOP’ did quite the number on her career – leaving many wondering whether her trail-blazing run would ever reach the dizzy heights or speed of its peak.
Undeterred, Mother Monster and her team have set sail on image overhaul; first with Grammy winning Jazz project with Tony Bennett, then a more demure look, critically acclaimed performances, acting gigs, and a more muted approach to teasing new music.
The latter, especially, seems to be working – as evidenced by the excitement that greeted pictures of her in the studio with the producer of her biggest hits — RedOne.
Smartly continuing the trend of letting the hype build around her (rather than projecting it herself), the 29-year-old was snapped leaving a London studio with ‘Uptown Funk’ mastermind Mark Ronson.
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Beyond ”Funk,’ Ronson has cooked up modern classics such as ‘Rehab’ and ‘Valerie’ by Amy Winehouse. Hence, his pairing with Gaga is especially exciting. Particularly given the fact that she’s at a point in her carer where the masses (both fans and critics) are waiting her next move with bated breath.
As at writing, ‘LG5’ – as codenamed by fans – has seen sessions with RedOne, Nile Rogers, and now Ronson.
If Gaga plays her cards right and conjures up undeniable material, 2016 could see her slay (again) like we know she can.