In reply to Girl Hush.

I don't think she actually had "all year". I think her only option was Q4. It just makes sense. The biggest music sales seasons are Winter/Christmas & Summer/School's Out/Vacation Time. Since Rihanna has basically closed this Samsung deal, its most likely that they expected to maximize both the sales/use of their new product and the marketing for it by releasing during the biggest shopping event of the year. People are both buying new phone and new music as gifts. Also, people are buying new music to keep them in spirits during the long, cold, dark winter months. I think if it were really up to Rihanna she would've released this earlier this year (GGGB was released in May) or sometime next year when her duties to her movie (which she probably already knew she got the role for a while ago) and her duties as PUMA's Women's Director died down. So that would've been sometime Spring/Summer 2016. Enough time for a Winter tour. Tidal could cover the tour/videos and Samsung could cover the music/remixes.