1. Lack of effectual radio and TV promotion (i.e. GMA, Kelly and Michael, Today Show etc.)

2. Album mismanagement by Epic and Streamline

3. Poor single choices in the sense that Catfish, If I Don't Have You, and Let Me Know achieved moderate success on Urban/Urban AC formats but Tamar needed a single to push on the Pop/Rhythmic formats.

4. Tamar being too busy (BFV, DWTS, The Real) to give her project the meticulous attention it deserved as well as lack of confidence in "Calling All Lovers" as a body of work.

To sum it up Epic/Streamline, Management, and Tamar are all equally responsible for the general public's lukewarm reception of "Calling All Lovers".