Prince is one of a very few PERFORMERS who writes, plays, produces and OWNS nearly every single one of his music. He receives royalty cheque after royalty cheque for it. Shaun probably begged him to put his music on tidal as a lure. But I'm afraid not even the power of prince is going to force young people to fork out $20 EVERY MONTH. I really wish I was a fly in the boardroom. The word is that Rihanna and Kanye West want OUT of Tidal. Rihanna apparently is said to be very vocal about wanting to leave Tidal. But those are just rumours what do it know.