August Alsina bares his emotions in earnest on stirring new single ‘Song Cry.’
The track is lifted from the 23-year-old’s second studio album ‘This Thing Called Life,’ which landed in stores this week amidst ample controversy.
Hoping to re-affix the focus on his music, the New Orleans native unwrapped the song’s accompanying video today.
Watch after the jump…
Simple, stylised, and well-matched to the theme of the song, this is easily our favorite August visual yet. Kudos.