We all know when Rita Ora signed on with Roc Nation, Jay Z introduced her as being the next Rihanna. In the music industry, that was a statement made to see if the fan base was ready for a Rihanna replacement. No one can replace Rihanna, she is in a class by herself, just like Beyonce. Rita Ora sabotaged her own career. You cannot pretend to be in a relationship with someone just for publicity reasons,, then kick them to the curb for publicity reasons. Eventually someone will get hurt. She was not dating for the right reasons, she was dating to bring attention to her self. Her music was not received here in the US or in her country. If she focused more attention to her music career than who she was dating, things may have been somewhat different. She gave the impression that her and Beyonce were the greatest friends, but then the rumors started about Rita and Jay Z. Yes those same rumors were ignited about Rihanna, and Jay Z., but no one gave that a second thought. Like so many other performers from Roc Nation, they moved on, because their careers were not going in the right direction. Just because you sign with a management groups such as Roc Nation, believe me, there will always be that group of chosen artist. Unfortunately, Rita was not part of that group. Oh another thing, what goes around comes around.