I feel like bey was forced to endorse her on Jay's behalf. I meanbthey had like one or two cameos together after that. Rita had potential. However when she surfaced she was compared heavily to her label big sister Rihanna. No matter how you try to spin it; there wasn't and still isn't enough room for the both of them. They tried to make her look, sound, dress, and even act like Rihanna; but she fell short. In the beginning there was hype when everyone felt that she could easily replace gently. She could easily be the next Rihanna. Drake made that diss track for her rip, but it didn't generate any buzz. Anothe problem is the music. It's too generic. She is to bland and not that much of an it girl to reach chart heights with bubble gum pop. They need to start giving her some serious ballads and break her into the urban area with something solid. Right now it seems like the industry is going for trap, urban contemporary. Too many good writers to let her waste away in the limelight. I feel so bad for her.