Like someone said above, he isn't doing anything that pretty Beauty Behind the Madness Abel, Jerimiah, August Alsina, or Party Next Door aren't doing in terms of sound and style. I think what sets him apart are his lyrics. They aren't as hard as August or club built like Jeremiah/Party Next Door, or as drug fueled as the Weeknd. That being said, it's not much of a difference setting him apart and I fear he will get lost in this wave of Trap&B. Being signed to RCA won't help. Look what happened to August.