Last year, Usher raced back to the drawing board when the material released from his new album was proving slow to catch on.
At the time, the singer saved face by claiming he didn’t want to rush. But with several fizzled singles and a tour already in place, it was clear there had been a plan that didn’t play out as intended.
Undeterred, the Urban-Pop hitmaker spent much of 2015 locked in the lab attempting to manufacture a monster eighth album.
Jury’s out on whether he and his team have succeeded with that aim, but it appears the answer will materialize soon – because the project finally has a name.
Details below…
Per this studio clip, Ush confirms that the LP – once titled ‘UR’ – has been renamed ‘Flawed’:
In a way, the name is somewhat inconsequential – in that (especially in Usher’s case) it’ll be the music that matters most.
That said, it is interesting to have more insight into the angle he’ll marketing the album from, which at this junction seems to be the “humble /I’m human and make mistakes” m-o.
There is a small part of us that would have preferred he go the braggadocious route and name the LP ‘Floored’ – as in “this fire will leave you…floored.” But we imagine the current name is an altogether “safer” play.
For his sake though, with a title like that the music needs to slay. Because, in the event it doesn’t, it’ll make those pesky reviews oh so easy to pen.
Fingers crossed that he delivers.
We’re excited…cautiously.