Notice how both of the first two singles with music videos released were R&B Quality. No Pop sounds so far....and what happens? They don't even crack the top 50 on Billboard. Even including someone relevant like Nicki Minaj didn't help. Peaking at #65 and #89 is what forces Usher to adapt, despite resurrecting classic elements with Pharrel.

Then he releases "I Don't Mind" which sounds like the generic R&B that Jeremih would epitomise and succeeds ofcourse.

Usher's demographic are confused. The entertainment Usher brings never clicks like in "Good Kisser", because i think its too mature for this era. Something his elderly fans appreciate, but dissappoints hid modern ones. There is the Bey and Bruno Mars quality entertainment and theres the Breezy and Derulo turn-up entertainment. Where does Usher stand? Fact is he mixes both, but is still under valued.