In reply to Sam.

5H are American, and i'm talking about their marketability. Their target audience are teenage girls but they do not accommodate them. The Cheetah girls were an awful talentless group and they never even charted on the Billboard hot 100, however they still made millions in merchandise (dolls, dvds, toothbrushes, video games, movies, etc) deals because they had the right branding and marketing. Maybe not the most coherent example, but I'm sure you understand :)