As anticipation builds for Ariana Grande‘s third studio album, it appears the pint sized powerhouse is making changes behind the scenes ahead of the project’s arrival.
For weeks, there have been murmurs that the singer had severed ties with industry force Scooter Braun. Yet, there had been no trace of confirmation…until today.
Details below…
Entertainment Tonight has gone live with a report asserting that the pair have indeed split, but that it had nothing to do with Braun’s primary client Justin Bieber. Instead, her desire to go in a “different direction” is touted as the reason for her decision:
They had been in partnership since 2014.
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The news follows the relative underperformance of Grande’s recent single ‘Focus’ and the expansion of Braun’s growing roster of artists – which now includes Tori Kelly.
Needless to say, it’ll be interesting to see how album cycle #3 plays out for Ariana.
She has ample talent and we’re keen to see it used in such a way that will see her maximize her skillset rather than sing songs that essentially get her from “A” to “B.”
If positioned right, she could last the distance.