Tidal is actually a great investment. I'd artists decide to remove their music off of these streaming services that pay them jack shit for their music then I wouldn't be surprised if they move to Tidal. this is why they are interested in the venture. plus Tidal is like self promotion and if they were smart then they would make a marketing strategy like "Tidal users get access to formation, anti, Nickis, Jays, Alicias new tour tickets first and at a discounted rate" Self promotion and traffic to come to their service.