The Weeknd legitimized this sound, and now every punk next door has their *own* "voice." It's entirely lazy, but with the right name behind it this will prove successful. Zayn will continue to be successful, and this project will do a lot for him. He doesn't need to do any promotion, because he's a former One Direction member, and fan of that group will be buying this album. I like "Pillowtalk" and "It's You," I just want someone original to take them and do something special. At least this album will provide material for excellent covers in the future.