The likes of ‘Hello’ and ‘When We Were Young’ have helped lift sales of Adele’s third album ’25’ to 17 million worldwide.
Now, with the summer all but upon us, the Brit-bred belter is gearing up to pick up the pace with a cut sure to scorch both the airwaves and the charts.
Details below…
According to iHeartRadio, the megastar has selected ‘Send My Love (To Your Lover)’ as the third single from the blockbuster LP.
The Max Martin/Shellback production, which is a sassy kiss-off to ex sans the expected venom, is due to impact radio within the next week.
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We’re hoping Team Adele give this an almighty push; because odd as it sounds, it feels as though the gargantuan success of ‘Hello’ almost overshadowed the album’s success narrative (despite ironically powering it).
‘When We Were Young’ was arguably left out to dry (though, still garnering a Hot 100 top 10 finish).
Clearly, this go round touring is a major focus for Ms. Adkins (something she didn’t do extensively with ’21’). Yet, we’d love to see her not forgo dominance on the singles tally with this release. For, ’25’ has many tones, textures, and sounds that the masses should be exposed to – beyond ‘Hello.’