In reply to Rihboy.

Let's not talk about 'gimmicks', when Rihanna deliberately USED her ex-boyfriend Drake to get her current single to top the charts. Let's not talk about gimmicks when Rihanna conveniently released an official statement on her abusive relationship with Chris brown the same week that Anti was originally going to be released last year. Let's not forget about how she 'dated' TRASHvis Scott around the same time as her puma debut, and even kissed him in public to get her sportswear to sell.

We could even rewind all the way back to Rihanna's first single when her publicist leaked that fake story about her and Jay to get PonDeForehead to sell! #GIMMICKanna