As club cuts go, few pack as potent a punch as Yo Gotti‘s ‘Down In The DM.’

A radio and Billboard smash, the track – love or loathe it – has been cited as a cultural reflector of today’s social media climate.

Already a respected entity in Hip-Hop circles, the song has catapulted the Epic Records rapper onto an international stage – especially when paired with the buzz about the Nicki Minaj assisted remix.

That Grape Juice sat down with the Memphis native to chat about the song’s success, its housing album ‘The Art Of Hustle,’ signing with LA Reid and more.

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