After a slew of unforgivable wig snatchings that have touched almost every corner of the entertainment industry, you’d think by now that people would think twice before coming for Beyonce.

Well, it appears activewear brand Lululemon only thought once, didn’t care, or missed the memo all together.  For, after they took to Twitter to accuse the Grammy-winning diva of ‘imitating their brand,’ they set in motion a firestorm of clapbacks from the songstress’s beloved fans ‘Beyhive.’

See the fury that ensued below #ICYMI:

Their tweet:

Beyhive clapback:

Your thoughts?