In reply to B2B.

Tidal is not a record label. It's a streaming platform. Roc Nation is a label/management/sports agency/publishing company. Rihanna's label is distributed through Roc Nation. Roc Nation uses Universal(I believe) strictly for distribution and promotion purposes. Jay basically rent them out to press cds and use their promo department to promote his artist (J Cole, Rihanna,etc).

Roc Nation is an independent company. Rihanna's label is also independent.