Have Rihanna‘s lazy ways finally caught up with her?
The campaign for the model’s newest ‘ANTI’ single ‘Kiss It Better’ set sail last week, yet has already struck an iceberg.
Full story below…
Though praised for being one of the 28-year-old’s best songs in years, the release was almost unanimously panned after it was paired with a non-event of a video.
The clip, which features the star doing little else than exposing her modesty, seems to be having an adverse effect on the song’s commercial clout.
As at writing, the visual has barely wracked up 10 million views (slow by Rihanna standards), while the track is nowhere to be found on the iTunes Top 100 in the US. Beyond its #167 Stateside placing, it currently sits at #80 and below in every major market on the Apple tally.
On the streaming front, the current Spotify count reads as:
81. Australia (-11)
93. New Zealand (-5)
137. Brazil (-5)
146. Poland (+2)
157. United States (+9)
165. Portugal (-25)
188. Worldwide (+6)
************
Being the fair and unbiased outlet we are, it is imperative to stress that ‘Work’ is still #1 on the Billboard Hot 100 after six weeks and remains inside the top 10 on US iTunes.
One does have to wonder, especially in light of ‘Kiss” performance, just how much of that was attributable to guest star Drake.
All hell broke loose when we touted the song’s initial topping of the Hot 100 to Drizzy, but with the absence of a well-selling co-star Rih seems to be in free-fall.
What’s more, in an era where the likes of Justin Bieber, Adele, and Taylor Swift have multiple hits on the go, the argument that one single can’t co-exist with the other is debatable.
Still, it’s not over until it’s over (even though the writing looks to be on the wall). With an official add date at radio set for tomorrow, it’ll be interesting to see if there’s any