Kiss it better would be doing better if the video had been better because tbh it's a totally waste, kinda like the original "work" video. I think that people brought the album based off KIB and Work and then were surprised by the rest which has continued to keep sales and streams stable. I was really disappointed with the video considering the team and resources Rihanna has, as well as the BBHMM & Work videos and the clips seen for the needing me video.