Beyonce takes her craft and business very seriously.
While there is still no official word on that ever-elusive album, the “Jealous” singer’s business partner had plenty to say concerning their joint clothing line, “Ivy Park,” due out this week.
In an interview with The Telegraph, Sir Philip Green, chairman of Topshop, commented on the “I Care” performer’s work ethic noting that she is very involved in the creative process.
Find out what he had to say about Beyonce below.
On how the star handled meetings for the Ivy Park brand:
“She’s super cool. When you get rid of all the people she comes in with, she says hi to everyone, and sits down, and off you go. You’re told you only have 40 minutes, and then three hours later, I’m like, ‘try that on, try that on…’ We laugh and joke and it’s easy. No stress.”
“She’s a perfectionist. Last time we did LA we had to fly overnight and do the product review in the rehearsal space. She came out all hot and bothered.”
On how well he thinks “Ivy Park” is going to sell:
“I’m confident that next week we’re going to start well. The key for me is that we continue to do well. I’m not arrogant at all. The product has got to be right. There’s no given it will sell.”
The Telegraph even had a trickle of information concerning Beyonce’s tour attire:
“The singer has by all accounts been wearing Ivy Park to work out in, and will wear it on her upcoming tour.”
The “Ivy Park” line is set to launch Thursday, April 14th. The “Formation World Tour” kicks off on the 27th.